The Nitrous Effect™ is a network of five independent agencies and specialists who collaborate to solve complex problems faster than the traditional agency or holding company. Our customized approach and creative processes are integrative, technologized and cost-effective. The combinative power of these elements across our agencies helps us to develop and offer the innovative strategies and solutions that the world’s leading brands need to amplify their visions, advance their goals and enrich their corporate cultures. Our experts will help executive leaders and their teams to facilitate transformative change while saving time and money.

We Put Our Clients at The Center of the Nitrous Effect

Nitrous Effect Leadership

  1. Keith Alper

    Keith Alper

    Chairman & CEO
  2. Andy Deutschmann

    Andy Deutschmann

    Chief Operating Officer
  3. Steve Friedman

    Chief Strategist
  4. Liz Murnin

    Liz Murnin

    Chief Growth Officer

Agency Leadership

  1. Sam Foxman

    Sam Foxman

    President & Co-Founder
    Evntiv
  2. Jeff Insco

    President & Executive Creative Director
    UPBrand
  3. John Launius

    John Launius

    President
    Vidzu Media
  4. Jeremy Pink

    Chief Operating Officer
    Geniecast
  5. Sharon Reus

    President
    CPG Agency