The Nitrous Effect Blog

Vidzu Media’s Interactive Media Process

by Nitrous Effect on February 28, 2019

Vidzu Media is thrilled to announce the debut of their new interactive experience, Block of Wood, found at theblockofwood.com. The Block of Wood process utilizes exciting new technology and a branching narrative format to create innovative, interactive content for a myriad of formats. To visualize the process of creating a piece of content from idea to completion, the Vidzu Media team invented a sample client, Block of Wood, to create original content around. Viewers of the interactive experience can choose different elements to be included in the finished Block of Wood content and are then served up a fully-produced 30-second project based on their choices. With many possible outcomes, viewers are rewarded through multiple viewings of the experience. Interactive video has been an exciting recent advancement for marketers because it holds viewers’ attention much more effectively than traditional video, making them active participants rather than passive viewers. Vidzu Media’s stated mission is to collaborate and invent. Venturing into the interactive arena is a natural next step for content creation and view experience. ...Read More


How Online Video Strategy Captures Eyes & Hearts

by Kyle Dufendach, Creative Director, Vidzu Media on July 20, 2016

At a basic level, eyes and hearts are the currency of content! Call it reach and impact. First, people need to see your story, be intrigued, and want more. Secondly, people need to resonate on an emotional level with your story and join your movement. You need to capture both eyes and heart to have successful content.

The Challenge

There’s so much content out there. How do you slice through the clutter of media that bombards us these days? Seriously, I’m surprised you’re still reading this; didn’t you notice all of the clickable… ...Read More



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