As technology advances and the science of data improves, we’re starting to get more innovative with how data is used and how it informs the creative process. Using analytics to understand (and predict) consumer behavior and to maximize return on investment isn’t a new idea. The internet is full of articles listing the benefits of using data to create marketing strategies. Why? ...Read More
Host: John Launius, Vice President, Vidzu Media
Guest Co-Host: Meredith Goette, Sr. Director, Business Solutions, UPBrand Collaborative
Guests: Ken Olliff, VP for Research, St. Louis University
Jasmin Patel, AVP, Research Strategy, St. Louis University
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Host: John Launius, Executive Director, Vidzu
Guest Co-Host: McKenzie Telthorst, VP, Brand Management, UPBrand
Guest Co-Host: Sidnee Schaefer, Senior Product Adoption Strategist, RevUnit
Guest: Dzana Homan, CEO, School of Rock
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Host: John Launius, Executive Director, Vidzu
Guest Co-Host: Meredith Goette, Sr. Director, Business Solutions, UPBrand
Guest: Dr. Jeff Pittman, Chancellor, St. Louis Community College
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Host: John Launius, Executive Director, Vidzu
Guest Co-Host: Meredith Goette, Sr. Director, Business Solutions, UPBrand
Guest: Missy Kelley, President & CEO, Downtown STL
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The Nitrous Effect Blog