The Nitrous Effect Blog

From Like to Love

by Keith Alper, Chairman, The Nitrous Effect on September 18, 2018

Keith Alper, Chairman & CEO of The Nitrous Effect is launching his new book From Like to Love on October 16. The book is based on his experiences as a CEO and his success in working with many Fortune 500 clients. In From Like to Love, Keith draws on real-life examples to present his proven process for turning any organization from appreciated to adored. He explores how the smallest shift can make a huge difference and how to create a culture that turns employees into brand advocates.  Pre-Order From Like to Love  today on Amazon.

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How Online Video Strategy Captures Eyes & Hearts

by Kyle Dufendach, Creative Director, Vidzu Media on July 20, 2016

At a basic level, eyes and hearts are the currency of content! Call it reach and impact. First, people need to see your story, be intrigued, and want more. Secondly, people need to resonate on an emotional level with your story and join your movement. You need to capture both eyes and heart to have successful content.

The Challenge

There’s so much content out there. How do you slice through the clutter of media that bombards us these days? Seriously, I’m surprised you’re still reading this; didn’t you notice all of the clickable… ...Read More



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