As a follow-up to my previous post on What the Enterprise Can Learn from the Startup, the following are practical, albeit non-comprehensive, thoughts around how to engage with today’s startups. The fact is that startups move faster because they have to. And for enterprises to stay relevant, they need to learn how to work with the small companies that are shaping the future of their industry. ...Read More
Host: John Launius, Executive Director, Vidzu
Guest Co-Host: McKenzie Telthorst, VP, Brand Management, UPBrand
Guest Co-Host: Sidnee Schaefer, Senior Product Adoption Strategist, RevUnit
Guest: Dzana Homan, CEO, School of Rock
There is incredible untapped potential in the front-line employees of today’s best retailers. We have employees worth investing in. The question is deciding which investments will have the most impact.
At The Nitrous Effect, we help our clients make these decisions based on our experiences working with many of today’s most innovative, successful companies. The following are four proven strategies we’ve found that enable in-store talent to do incredible things. ...Read More
As Editor of the Nitrous Effect Blog, I would like to welcome you to a platform for both innovative thought leadership and key industry insight.
The Nitrous Effect is a unique cross-company collaboration of senior specialists that solve complex brand challenges better and faster than traditional holding company and multi-agency models. ...Read More