Offense sells tickets, but defense wins championships.
You can make countless parallels between sports and experiential marketing, but this one feels most fitting.
As sports fans, we’re drawn to teams with the glitz and the glamour—ones that score points and do it in bunches. People show up for that and spend their money to see it. If there’s no defense and the team can’t win, then all of that glitz, glamour, and money spent is for naught.