It’s no surprise marketers have been making significant efforts to shift their focus to digital and social marketing. And, why wouldn’t they? More than half of all media dollars are spent online. Hyper-connected consumers are online and on mobile in ever growing numbers. But in today’s content cluttered world, it is becoming increasingly important for brands to connect with consumers beyond a digital relationship. To not just say things, but to do things.
A powerful trend is emerging in the digital age, brand experiences that come to life in the physical world. Events engage all five senses and physically immerse… ...Read More