The Nitrous Effect Blog

Digital Needs Physical

by Nitrous Effect on September 25, 2018

It’s no surprise marketers have been making significant efforts to shift their focus to digital and social marketing.  And, why wouldn’t they? More than half of all media dollars are spent online. Hyper-connected consumers are online and on mobile in ever growing numbers. But in today’s content cluttered world, it is becoming increasingly important for brands to connect with consumers beyond a digital relationship. To not just say things, but to do things.

A powerful trend is emerging in the digital age, brand experiences that come to life in the physical world.  Events engage all five senses and physically immerse… ...Read More


3 Reasons Why Experiential Marketing Analytics Should Be a Core Business Focus

by Jay Selig, Marketing Manager, RedPeg Marketing on May 17, 2016

Offense sells tickets, but defense wins championships.

 You can make countless parallels between sports and experiential marketing, but this one feels most fitting.

As sports fans, we’re drawn to teams with the glitz and the glamour—ones that score points and do it in bunches. People show up for that and spend their money to see it. If there’s no defense and the team can’t win, then all of that glitz, glamour, and money spent is for naught.

As experiential marketers, we face the same challenge—create a unique experience to draw consumers in and convert them into active customers. For us, our… ...Read More



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