Digital Needs Physical

It’s no surprise marketers have been making significant efforts to shift their focus to digital and social marketing.  And, why wouldn’t they? More than half of all media dollars are spent online. Hyper-connected consumers are online and on mobile in ever growing numbers. But in today’s content cluttered world, it is becoming increasingly important for brands to connect with consumers beyond a digital relationship. To not just say things, but to do things.

A powerful trend is emerging in the digital age, brand experiences that come to life in the physical world.  Events engage all five senses and physically immerse… ...Read More

The Secret Ingredient for Reaching the Gaming Community

Every audience has its own unique DNA. No two are exactly the same. So when you’re catering to music-lovers one day, your marketing strategy will have to adjust when you’re focusing on gamers the next day. ...Read More

3 Reasons Why Experiential Marketing Analytics Should Be a Core Business Focus

Offense sells tickets, but defense wins championships.

 You can make countless parallels between sports and experiential marketing, but this one feels most fitting.

As sports fans, we’re drawn to teams with the glitz and the glamour—ones that score points and do it in bunches. People show up for that and spend their money to see it. If there’s no defense and the team can’t win, then all of that glitz, glamour, and money spent is for naught.

As experiential marketers, we face the same challenge—create a unique experience to draw consumers in and convert them into active customers. For us, our… ...Read More