The Nitrous Effect Blog

From Like to Love

by Keith Alper, Chairman, The Nitrous Effect on September 18, 2018

Keith Alper, Chairman & CEO of The Nitrous Effect is launching his new book From Like to Love on October 16. The book is based on his experiences as a CEO and his success in working with many Fortune 500 clients. In From Like to Love, Keith draws on real-life examples to present his proven process for turning any organization from appreciated to adored. He explores how the smallest shift can make a huge difference and how to create a culture that turns employees into brand advocates.  Pre-Order From Like to Love  today on Amazon.

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5 Best Practices to Jumpstart Your Internal Communications Strategy

by Fred Bendaña, SVP, Sales & Marketing, CPG on April 19, 2016

How’s business? If your employees aren’t engaged and aligned with your brand message, then it could be a lot better. Internal engagement is critical to your company’s success. It affects productivity, growth and, especially, the customer experience. Unfortunately for most organizations without a solid internal communications strategy, employee engagement looks pretty bleak these days. ...Read More


4 Ways to Unleash Your Retail In-Store Talent

by Joe Saumweber, Co-Founder & CEO, RevUnit on March 21, 2016

There is incredible untapped potential in the front-line employees of today’s best retailers. We have employees worth investing in. The question is deciding which investments will have the most impact. At The Nitrous Effect, we help our clients make these decisions based on our experiences working with many of today’s most innovative, successful companies. The following are four proven strategies we’ve found that enable in-store talent to do incredible things. ...Read More



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