The Nitrous Effect Blog

From Like to Love

by Keith Alper, Chairman, The Nitrous Effect onSeptember 18, 2018

Keith Alper, Chairman & CEO of The Nitrous Effect is launching his new book From Like to Love on October 16. The book is based on his experiences as a CEO and his success in working with many Fortune 500 clients. In From Like to Love, Keith draws on real-life examples to present his proven process for turning any organization from appreciated to adored. He explores how the smallest shift can make a huge difference and how to create a culture that turns employees into brand advocates.  Pre-Order From Like to Love  today on Amazon.

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Using Data to Drive Creativity

by TJ DiFrancesco, Writer, UPBrand Collaborative onFebruary 10, 2017

As technology advances and the science of data improves, we’re starting to get more innovative with how data is used and how it informs the creative process. Using analytics to understand (and predict) consumer behavior and to maximize return on investment isn’t a new idea. The internet is full of articles listing the benefits of using data to create marketing strategies. Why? ...Read More

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