From Like to Love

Keith Alper, Chairman & CEO of The Nitrous Effect is launching his new book From Like to Love on October 16. The book is based on his experiences as a CEO and his success in working with many Fortune 500 clients. In From Like to Love, Keith draws on real-life examples to present his proven process for turning any organization from appreciated to adored. He explores how the smallest shift can make a huge difference and how to create a culture that turns employees into brand advocates.  Pre-Order From Like to Love  today on Amazon.

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3 Reasons Why Experiential Marketing Analytics Should Be a Core Business Focus

Offense sells tickets, but defense wins championships.

 You can make countless parallels between sports and experiential marketing, but this one feels most fitting.

As sports fans, we’re drawn to teams with the glitz and the glamour—ones that score points and do it in bunches. People show up for that and spend their money to see it. If there’s no defense and the team can’t win, then all of that glitz, glamour, and money spent is for naught.

As experiential marketers, we face the same challenge—create a unique experience to draw consumers in and convert them into active customers. For us, our… ...Read More