The Nitrous Effect Blog

3 Reasons Why Experiential Marketing Analytics Should Be a Core Business Focus

by Jay Selig, Marketing Manager, RedPeg Marketing on May 17, 2016

Offense sells tickets, but defense wins championships.

 You can make countless parallels between sports and experiential marketing, but this one feels most fitting.

As sports fans, we’re drawn to teams with the glitz and the glamour—ones that score points and do it in bunches. People show up for that and spend their money to see it. If there’s no defense and the team can’t win, then all of that glitz, glamour, and money spent is for naught.

As experiential marketers, we face the same challenge—create a unique experience to draw consumers in and convert them into active customers. For us, our… ...Read More


5 Best Practices to Jumpstart Your Internal Communications Strategy

by Fred Bendaña, SVP, Sales & Marketing, CPG on April 19, 2016

How’s business? If your employees aren’t engaged and aligned with your brand message, then it could be a lot better. Internal engagement is critical to your company’s success. It affects productivity, growth and, especially, the customer experience. Unfortunately for most organizations without a solid internal communications strategy, employee engagement looks pretty bleak these days. ...Read More


4 Ways to Unleash Your Retail In-Store Talent

by Joe Saumweber, Co-Founder & CEO, RevUnit on March 21, 2016

There is incredible untapped potential in the front-line employees of today’s best retailers. We have employees worth investing in. The question is deciding which investments will have the most impact. At The Nitrous Effect, we help our clients make these decisions based on our experiences working with many of today’s most innovative, successful companies. The following are four proven strategies we’ve found that enable in-store talent to do incredible things. ...Read More