At a basic level, eyes and hearts are the currency of content! Call it reach and impact. First, people need to see your story, be intrigued, and want more. Secondly, people need to resonate on an emotional level with your story and join your movement. You need to capture both eyes and heart to have successful content.The Challenge
There’s so much content out there. How do you slice through the clutter of media that bombards us these days? Seriously, I’m surprised you’re still reading this; didn’t you notice all of the clickable… ...Read More
Offense sells tickets, but defense wins championships.
You can make countless parallels between sports and experiential marketing, but this one feels most fitting.
As sports fans, we’re drawn to teams with the glitz and the glamour—ones that score points and do it in bunches. People show up for that and spend their money to see it. If there’s no defense and the team can’t win, then all of that glitz, glamour, and money spent is for naught.
How’s business? If your employees aren’t engaged and aligned with your brand message, then it could be a lot better. Internal engagement is critical to your company’s success. It affects productivity, growth and, especially, the customer experience. Unfortunately for most organizations without a solid internal communications strategy, employee engagement looks pretty bleak these days. ...Read More