The Nitrous Effect Blog

Digital Needs Physical

by Nitrous Effect on September 25, 2018

It’s no surprise marketers have been making significant efforts to shift their focus to digital and social marketing.  And, why wouldn’t they? More than half of all media dollars are spent online. Hyper-connected consumers are online and on mobile in ever growing numbers. But in today’s content cluttered world, it is becoming increasingly important for brands to connect with consumers beyond a digital relationship. To not just say things, but to do things.

A powerful trend is emerging in the digital age, brand experiences that come to life in the physical world.  Events engage all five senses and physically immerse… ...Read More


From Like to Love

by Keith Alper, Chairman, The Nitrous Effect on September 18, 2018

Keith Alper, Chairman & CEO of The Nitrous Effect is launching his new book From Like to Love on October 16. The book is based on his experiences as a CEO and his success in working with many Fortune 500 clients. In From Like to Love, Keith draws on real-life examples to present his proven process for turning any organization from appreciated to adored. He explores how the smallest shift can make a huge difference and how to create a culture that turns employees into brand advocates.  Pre-Order From Like to Love  today on Amazon.

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How the Enterprise Can Engage the Startup

by Joe Saumweber, Co-Founder & CEO, RevUnit on April 20, 2017

As a follow-up to my previous post on What the Enterprise Can Learn from the Startup, the following are practical, albeit non-comprehensive, thoughts around how to engage with today’s startups. The fact is that startups move faster because they have to. And for enterprises to stay relevant, they need to learn how to work with the small companies that are shaping the future of their industry. ...Read More