Your marketing team may be the cream of the crop, but it’s impossible for your internal staff to know everything. Whether it’s copywriting, graphic design, or development, chances are good that your team members will need additional skills to complete all their projects. In addition, marketing is constantly changing. The skillsets you need to take…
Hiring a Marketing Agency vs. Consulting Expert
Want more customers? No matter your organization’s size or scope, you need to invest in some kind of marketing strategy to connect with more leads and grow your revenue. The challenge is that hiring an internal marketing team takes both time and money, both of which are in short supply. Instead, partner with a third-party…
6 Steps to Master Franchise Marketing
Despite the economic and social devastation of the coronavirus pandemic, franchises accounted for 3% of U.S. GDP last year, demonstrating the resilience of the business model. Indeed, franchising is expected to grow 7% by the end of 2021, returning to pre-COVID levels by 2022. As franchises, along with all businesses, recover from the pandemic’s upheaval,…
Hiring a Marketing Consultant vs. a Marketing Manager
Although businesses will always need employees to steer the ship, outsourcing is becoming an increasingly popular option in many industries and for many different departments. In lieu of an internal team, lots of brands rely on marketing consultants to quickly fill in the gaps and grow their business. In the new world of COVID-19 and…
3 Tips for Creating Effective Brand Experiences
Although other marketing strategies, like paid ads and social media, certainly have a place in your brand’s marketing playbook, experiences should be at the core of how you sell your business. Humans are more likely to commit information to memory when they experience a story or a memorable moment. In fact, experiences have a 70%…
5 Tips for Using Experiential Marketing Analytics to Measure ROI
ROI might be hard to measure, but it isn’t impossible. Follow these 5 steps to set up experiential marketing analytics that properly measure ROI.
A Quick Guide to Marketing Staff Augmentation
Effective staffing is a challenge in the best of times, but it’s even more difficult in a world disrupted by – and recovering from – the global coronavirus pandemic. For companies interested in staffing a marketing team, it’s understandable why HR professionals might approach that prospect with caution. Marketing has undergone an incredible paradigm shift…
The 5 Benefits Of Hiring a Retail Marketing Consultant
Not sure if hiring a retail marketing consultant is the right move? Enjoy these 5 benefits and get ahead of the competition with a consultant on your side.
Vidzu Media’s Interactive Video Process
Vidzu Media is thrilled to announce the debut of their new interactive experience, Block of Wood, found at theblockofwood.com. The Block of Wood process utilizes exciting new technology and a branching narrative format to create innovative, interactive content for a myriad of formats. To visualize the process of creating a piece of content from idea…
Top Corporate Event Production Trends
As Nitrous Effect’s corporate events and engagement company, CPG Agency recently reviewed some of the top emerging trends for the industry going into 2019. Find out how these new tools and technologies can help build on successful past planning strategies-elevating the quality and value of events for future clients…