How To Prepare Your Marketing Team For Staff Augmentation

Your marketing team may be the cream of the crop, but it’s impossible for your internal staff to know everything. Whether it’s copywriting, graphic design, or development, chances are good that your team members will need additional skills to complete all their projects. In addition, marketing is constantly changing. The skillsets you need to take…

Hiring a Marketing Agency vs. Consulting Expert

Want more customers? No matter your organization’s size or scope, you need to invest in some kind of marketing strategy to connect with more leads and grow your revenue. The challenge is that hiring an internal marketing team takes both time and money, both of which are in short supply. Instead, partner with a third-party…

The basics of marketing a franchise in 6 simple steps

Despite the economic and social devastation of the coronavirus pandemic, franchises accounted for 3% of U.S. GDP last year, demonstrating the resilience of the business model. Indeed, franchising is expected to grow 7% by the end of 2021, returning to pre-COVID levels by 2022. As franchises, along with all businesses, recover from the pandemic’s upheaval,…

Hiring a Marketing Consultant vs. a Marketing Manager

Although businesses will always need employees to steer the ship, outsourcing is becoming an increasingly popular option in many industries and for many different departments. In lieu of an internal team, lots of brands rely on marketing consultants to quickly fill in the gaps and grow their business. In the new world of COVID-19 and…

How does experiential marketing work? 3 tips for creating effective branded experiences

Although other marketing strategies, like paid ads and social media, certainly have a place in your brand’s marketing playbook, experiences should be at the core of how you sell your business. Humans are more likely to commit information to memory when they experience a story or a memorable moment. In fact, experiences have a 70%…

A Quick Guide to Marketing Staff Augmentation

Effective staffing is a challenge in the best of times, but it’s even more difficult in a world disrupted by – and recovering from – the global coronavirus pandemic. For companies interested in staffing a marketing team, it’s understandable why HR professionals might approach that prospect with caution.  Marketing has undergone an incredible paradigm shift…

Vidzu Media’s Interactive Video Process

Vidzu Media is thrilled to announce the debut of their new interactive experience, Block of Wood, found at theblockofwood.com. The Block of Wood process utilizes exciting new technology and a branching narrative format to create innovative, interactive content for a myriad of formats. To visualize the process of creating a piece of content from idea…

Top Corporate Event Production Trends

As Nitrous Effect’s corporate events and engagement company, CPG Agency recently reviewed some of the top emerging trends for the industry going into 2019. Find out how these new tools and technologies can help build on successful past planning strategies-elevating the quality and value of events for future clients…