The Nitrous Effect Blog

Vidzu Media’s Interactive Media Process

by Nitrous Effect on February 28, 2019

Vidzu Media is thrilled to announce the debut of their new interactive experience, Block of Wood, found at theblockofwood.com. The Block of Wood process utilizes exciting new technology and a branching narrative format to create innovative, interactive content for a myriad of formats. To visualize the process of creating a piece of content from idea to completion, the Vidzu Media team invented a sample client, Block of Wood, to create original content around. Viewers of the interactive experience can choose different elements to be included in the finished Block of Wood content and are then served up a fully-produced 30-second project based on their choices. With many possible outcomes, viewers are rewarded through multiple viewings of the experience. Interactive video has been an exciting recent advancement for marketers because it holds viewers’ attention much more effectively than traditional video, making them active participants rather than passive viewers. Vidzu Media’s stated mission is to collaborate and invent. Venturing into the interactive arena is a natural next step for content creation and view experience. ...Read More


Digital Needs Physical

by Nitrous Effect on September 25, 2018

It’s no surprise marketers have been making significant efforts to shift their focus to digital and social marketing.  And, why wouldn’t they? More than half of all media dollars are spent online. Hyper-connected consumers are online and on mobile in ever growing numbers. But in today’s content cluttered world, it is becoming increasingly important for brands to connect with consumers beyond a digital relationship. To not just say things, but to do things.

A powerful trend is emerging in the digital age, brand experiences that come to life in the physical world.  Events engage all five senses and physically immerse… ...Read More


From Like to Love

by Keith Alper, Chairman, The Nitrous Effect on September 18, 2018

Keith Alper, Chairman & CEO of The Nitrous Effect is launching his new book From Like to Love on October 16. The book is based on his experiences as a CEO and his success in working with many Fortune 500 clients. In From Like to Love, Keith draws on real-life examples to present his proven process for turning any organization from appreciated to adored. He explores how the smallest shift can make a huge difference and how to create a culture that turns employees into brand advocates.  Pre-Order From Like to Love  today on Amazon.

 … ...Read More