What’s possible? This is the question that begins every creative journey. You start in one place and then figure out how to get there…but the path isn’t always direct. In fact, the journey often carries you through multiple dimensions; think Inception where you go deeper and deeper into the creative subconscious.
Recently, Vidzu Media embarked on a journey of our own to tell the story of creativity. Our film, Explore What’s Possible, was a labor of love for our entire team. We came up with six dimensions that represent the creative journey, with one member of our team each conceptualizing and directing one of the six dimensions of the film. As I break down the dimensions below, I hope you are inspired wherever you are on your own creative journey.
To start the creative process, you must draw upon something. What do you notice in the world? What makes you feel alive? How do you want to recreate what is already there? Inspiration comes from both internal and external forces, but no piece of art is made in a vacuum. Creativity is pulling ideas, images, stories and sounds together to begin to form something new.
What’s possible? Here’s where things start to get interesting. It’s not just where could you go, but where have you never been? Imagination is taking your ideas and considering the impact they can make in the world. At Vidzu Media and the Nitrous Effect, we love exploring what’s possible with our clients. It’s taking their goals and figuring out how to bring them into reality.
In the design process, creativity begins to take shape. Whether writing a script, illustrating a story or crafting a brand promise, design is critical. This is where excess and distractions are carved away to hone in on the core of your idea. Refining your creative allows others to catch the vision and be inspired by your story.
As your ideas are refined, new dimensions are uncovered. Exploring is looking at every possible outcome. It is learning and growing and responding with your story and your audience. Exploring can be exciting, but also scary. You are in the world of unknown, so it is often best done in the company of others.
There is always a moment in your creative journey where you’re not sure … what’s the next step? It kind of feels like free-falling before you pull your chute. But truly great creative requires you to jump. You have to make an investment and put yourself out there. Sure, it can be scary, but the rewards are immeasurable.
This is the moment in creativity that we all crave. Your idea is alive and others get it. Creative stories inspire others to believe in something new and to take action. At Vidzu Media, we believe in the power of story and the power of creative. Every day we combine those two with passion to create opportunity for our clients.
The Vidzu Media film, Explore What’s Possible was a huge collaborative process, and I would be remiss if I did not acknowledge our lead actor, Gregory Sporleder. You may recognize him from The Rock, Black Hawk Down and True Blood. He recently joined Vidzu Media’s VP, John Launius, and Producer, Josh Guffey, on the Nitrous Effect Podcast to talk about the creative process.
Creativity really is an amazing journey and it is totally worth the ride.
Let’s Explore What’s Possible!