At a basic level, eyes and hearts are the currency of content! Call it reach and impact. First, people need to see your story, be intrigued, and want more. Secondly, people need to resonate on an emotional level with your story and join your movement. You need to capture both eyes and heart to have successful content.
There’s so much content out there. How do you slice through the clutter of media that bombards us these days? Seriously, I’m surprised you’re still reading this; didn’t you notice all of the clickable images on this blog?
Science is proving that our brains are being rewired to avoid reading; to bounce around in our on-demand universe of constant streaming content. On YouTube alone, people watch hundreds of millions of hours and generate billions of views every single day.
Content is evolving so rapidly it’s difficult to keep up.
- The human brain processes visuals 60,000 times faster than text. (HubSpot)
- Adding videos to your site increase your chance of a front-page Google result by 50 times. (Forrester)
- Adding video to your social mix means audiences are 10 times more likely to engage and share your post. (Content Marketing Institute)
Question is, will you embrace the change and use it to further your company?
How are you going to get your story to rise to the top?
As John Launius, Vidzu’s Executive Director, said recently, “Everyone does video now. Vidzu Media creates results. We’re different because we apply long-term strategy and take a holistic approach to the media that we create for our clients.”
Begin with the end in mind. What challenges are you trying to overcome with your online video strategy? Who are you trying to reach? What will truly bring results?
Only after we ask these basic questions can we truly craft a story and imagine visuals that capture your audience’s eyes and hearts. This is the precise moment where Vidzu lives into its mission. “Bringing stories to life by bringing life to stories.” Boom! You’ve made an impact and you see the results.
Impact + Results = Success. When you do well, we do well.
But it doesn’t stop there. Your story is ongoing; you can’t stop telling it. In fact, marketers are finding that consumers need as many as “40 different points of inflection where consumers make decisions and access information from brands” (Ad Age).
That is why ongoing online video strategy is so essential. Understand your audiences and continually speak to them in the languages and venues that will resonate. Create content that lives into the ethos of your brand and excites your desired response.
So what story do you have to tell? Whose eyes and hearts do you want to reach?
At Vidzu Media and The Nitrous Effect, we are excited to jump in and tell your story and help you reach your audience.
If you’re curious about our work, check out our live action reel and animation reel by clicking on the images below.