The Nitrous Effect Blog

How Online Video Strategy Captures Eyes & Hearts

by Kyle Dufendach, Creative Director, Vidzu Media on July 20, 2016

At a basic level, eyes and hearts are the currency of content! Call it reach and impact. First, people need to see your story, be intrigued, and want more. Secondly, people need to resonate on an emotional level with your story and join your movement. You need to capture both eyes and heart to have successful content.

The Challenge

There’s so much content out there. How do you slice through the clutter of media that bombards us these days? Seriously, I’m surprised you’re still reading this; didn’t you notice all of the clickable … ...Read More



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