The Nitrous Effect Blog

How the Enterprise Can Engage the Startup

by Joe Saumweber, Co-Founder & CEO, RevUnit on April 20, 2017

As a follow-up to my previous post on What the Enterprise Can Learn from the Startup, the following are practical, albeit non-comprehensive, thoughts around how to engage with today’s startups. The fact is that startups move faster because they have to. And for enterprises to stay relevant, they need to learn how to work with the small companies that are shaping the future of their industry. ...Read More


4 Ways to Unleash Your Retail In-Store Talent

by Joe Saumweber, Co-Founder & CEO, RevUnit on March 21, 2016

There is incredible untapped potential in the front-line employees of today’s best retailers. We have employees worth investing in. The question is deciding which investments will have the most impact. At The Nitrous Effect, we help our clients make these decisions based on our experiences working with many of today’s most innovative, successful companies. The following are four proven strategies we’ve found that enable in-store talent to do incredible things. ...Read More



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