The Nitrous Effect Blog

How Online Video Strategy Captures Eyes & Hearts

by Kyle Dufendach, Creative Director, Vidzu Media on July 20, 2016

At a basic level, eyes and hearts are the currency of content! Call it reach and impact. First, people need to see your story, be intrigued, and want more. Secondly, people need to resonate on an emotional level with your story and join your movement. You need to capture both eyes and heart to have successful content.

The Challenge

There’s so much content out there. How do you slice through the clutter of media that bombards us these days? Seriously, I’m surprised you’re still reading this; didn’t you notice all of the clickable … ...Read More


3 Reasons Why Experiential Marketing Analytics Should Be a Core Business Focus

by Jay Selig, Marketing Manager, RedPeg Marketing on May 17, 2016

Offense sells tickets, but defense wins championships.

 You can make countless parallels between sports and experiential marketing, but this one feels most fitting.

As sports fans, we’re drawn to teams with the glitz and the glamour—ones that score points and do it in bunches. People show up for that and spend their money to see it. If there’s no defense and the team can’t win, then all of that glitz, glamour, and money spent is for naught.

As experiential marketers, we face the same challenge—create a unique experience to draw consumers in and convert them into active customers. For us, our … ...Read More