The Nitrous Effect Blog

Using Data to Drive Creativity

by TJ DiFrancesco, Writer, UPBrand Collaborative on February 10, 2017

As technology advances and the science of data improves, we’re starting to get more innovative with how data is used and how it informs the creative process. Using analytics to understand (and predict) consumer behavior and to maximize return on investment isn’t a new idea. The internet is full of articles listing the benefits of using data to create marketing strategies. Why? ...Read More