It’s no surprise marketers have been making significant efforts to shift their focus to digital and social marketing. And, why wouldn’t they? More than half of all media dollars are spent online. Hyper-connected consumers are online and on mobile in ever growing numbers. But in today’s content cluttered world, it is becoming increasingly important for brands to connect with consumers beyond a digital relationship. To not just say things, but to do things.
A powerful trend is emerging in the digital age, brand experiences that come to life in the physical world. Events engage all five senses and physically immerse… ...Read More
Keith Alper, Chairman & CEO of The Nitrous Effect is launching his new book From Like to Love on October 16. The book is based on his experiences as a CEO and his success in working with many Fortune 500 clients. In From Like to Love, Keith draws on real-life examples to present his proven process for turning any organization from appreciated to adored. He explores how the smallest shift can make a huge difference and how to create a culture that turns employees into brand advocates. Pre-Order From Like to Love today on Amazon.
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There are hundreds of languages spoken around the globe but VIDEO is one language that is being used all over the world today. We see it throughout social media, where on Facebook, Snapchat and Twitter, video is omnipresent. ...Read More
Unless you’ve been living under a rock, you’re well aware of the anticipation that surrounds June Pride Month, a 30-day period full of parades, festivals, marches and a general celebration of the LGBTQ community. ...Read More
As a follow-up to my previous post on What the Enterprise Can Learn from the Startup, the following are practical, albeit non-comprehensive, thoughts around how to engage with today’s startups. The fact is that startups move faster because they have to. And for enterprises to stay relevant, they need to learn how to work with the small companies that are shaping the future of their industry. ...Read More