The Nitrous Effect Blog

How the Enterprise Can Engage the Startup

by Joe Saumweber, Co-Founder & CEO, RevUnit on April 20, 2017

As a follow-up to my previous post on What the Enterprise Can Learn from the Startup, the following are practical, albeit non-comprehensive, thoughts around how to engage with today’s startups. The fact is that startups move faster because they have to. And for enterprises to stay relevant, they need to learn how to work with the small companies that are shaping the future of their industry. ...Read More


Using Data to Drive Creativity

by TJ DiFrancesco, Writer, UPBrand Collaborative on February 10, 2017

As technology advances and the science of data improves, we’re starting to get more innovative with how data is used and how it informs the creative process. Using analytics to understand (and predict) consumer behavior and to maximize return on investment isn’t a new idea. The internet is full of articles listing the benefits of using data to create marketing strategies. Why? ...Read More